10分钟，100篇文章？丨雅思写作万能素材之媒体类话题

继上次谈到雅思写作万能素材之法律类话题，很多同学都觉得受益匪浅，意犹未尽。那么这次，我依然以2008-2018这十年收录的真题为例，给大家展示一下雅思大作文中的媒体类话题——这个妙（shi）趣(fen)横(jian)生(dan)的话题。

 

重点范围

 

 

 

 

 

 

 

 

 

(1) Apart from promoting products, what other advantages can advertising bring us?

(2) Can you identify various forms of advertisements?

(3) Do advertisements focus on the features and functions or effects of products?

(4) Which target group is easily influenced by advertisements?

(5) Do ads tend to enhance or eliminate individualism?

(6) Why do ads become more entertaining?

(7) Do you get fragmented information or a deep insight?

(8) Do you learn actively or passively?

(9) Do you get old information or updated information?

(10) Do you tend to be focused or distracted?

 

An Illustration思考维度1

作为消费者最新的产品信息作为消费者和生产商之间的桥梁,广告可以提供消费者最新的产品信息(the latest information),便于人们购买(purchase)和选择商品。

除此之外,广告还有利于刺激人们的购买冲动( evoke impulse buying),增加产品的销量(boost sales),以此带动经济的发展( promote economic development)。

同时,广告也成为了很多产业的支柱与收入来源(a main source of income),尤其是媒体业。

但是广告会带来很多问题。对消费者最直接的影响就是会增加产品的成本导致价格上涨(add to the cost of the products)。

而且,很多广告只提及产品的优点(claim products’ advantages only),是一种不公正( unfair),不全面的信息。很多广告甚至宣传虚假和夸张的信息(false and exaggerative information),来误导(mislead)和欺骗(cheat)消费者。甚至一些广告上面还有许多不良信息(negative information)的传播,比如一些色情(pornography)与暴力( violence)信息,对于小孩来说是非常不利的(adverse)。

最后,广告会导致消费者冲动购买(impulsive purchase),导致一些不必要的浪费。

当然,值得注意的是广告分为商业广告(commercial advertising)和公益广告(public service advertising),商业广告有利有弊,但是公益广告还是有教育宣传(publicity)功能的。

 

这样,我们是否部分解决了“考什么1、2、3、4、6、7、8、9”?

再看以下一些雅思考题,是否茅塞顿开了？

 

 (1) A high percentage of advertisements on TV are aimed at children. What are effects of this situation on children? Should television advertisements be controlled?(2014.4.24)

 (2) People are surrounded by many kinds of advertising which can influence their life. Does the positive effect of this trend outweigh the negative effect?(2015. 12.5)

（3）There is a lot of physical work which has been replaced by machines. Do advantages of this trend outweigh the disadvantages?(2015. 11. 19) 

 

Part3 真题写作

2016年7月9日真题

There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your own opinion.

Write at least 250 words.

Step1 审题

本题第一句是背景句,其中的例子snacks和toys最好在文章中要提及,可以作为例证展开。第二句和第三句是观点句,相对立,分别对应广告的一个弊端和一个好处。这里的 under pressure要结合上下文理解,指的是 Children are easily influenced by advertisements and likely to ask their parents to buy the advertised goods

负面观点: under pressure

1)从广告出发:广告产品可能对孩子无益,导致对健康不利

2)从孩子出发:缠着父母要买,对父母造成困扰,增加经济负担

正面观点: useful information

通过广告和产品了解外部世界

我的观点:广告无所谓好坏,孩子无鉴别能力,重点看父母的引导

在讨论双方观点时可以客观地给出观点持有方的理由,也可以融入自己的观点。

 

Step3 组织

Outline:

Paragraph1:背景句+题目改写

Paragraph2:父母对广告持有负面观点

√支持细节1:广告产品可能对孩子无益,导致对健康不利(例子:糖果)√支持细节2:孩子缠着父母要买,对父母造成困扰,增加经济负担 Paragraph3:广告商认为广告给孩子提供有用信息

√支持细节1:孩子通过产品和广告可以认知外部世界

√支持细节2:例证:车子玩具让孩子了解真实世界

Paragraph4:自己的观点:广告无所谓好坏,孩子无鉴别能力,重点看父母的引导

 

There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your own opinion

 

首段落写作中最重要的原则是对关键词进行同义或近义替换，可以改写成：

There are many advertisements aimed at children ranging from food to toys. This has become a topic of debate between parents and people in the advertising industry.

 

我们也可以着眼于句型,对原句型加以一定的改变。这里,第一句是背景句。二三两句是观点句。我们可以将背景句作为原因,两种观点作为结果。可以写成：

Nowadays, an increasing number of advertisements targeting at children have caused a divide in the opinion between parents and advertisers.

 

也可以将背景用介词短语引入,重点强调双方观点的不同：

In view of the increasing advertisements aimed at children flooding the TV screen, parents worry that their children are negatively affected, while advertisers claim these ads provide valuable information.

 

原则: 题目改写并不是尽可能多的替换掉原题的词汇,而是要在保证不牺牲句子流畅度和地道性的前提下做修改,尤其要替换掉一些关键词。

接下来,根据step3提纲中的 paragraph2部分展开写作

Paragraph2:父母对广告持有负面观点

√支持细节1:广告产品可能对孩子无益,导致对健康不利(例子:糖果)√支持细节2:孩子缠着父母要买,对父母造成困扰,增加经济负担

 

Sample(参考素材库):

Most parents hold a negative view about this phenomenon. (主题句)They assert that the advertised goods such as snacks and toys that have a strong appeal to children are mostly unnecessary or even do harm to children’s health.(支持细节1) Take snacks for example. To attract children visually, snack producers often use food coloring, a kind of additive. Taking too many additives is definitely detrimental to children’s health.(举例说明支持细节1) Another strong argument is that children, who are poor in self-control, are very likely to pester their parents to buy what they see on TV commercials. Such behavior sometimes is irritating, and some parents will reluctantly give in. Also it incurs unnecessary family spending.(支持细节2)

 

练习:根据 Paragraph3的提纲来进行段落写作

Paragraph3:广告商认为广告给孩子提供有用信息

√支持细节1:孩子通过产品和广告可以认知外部世界

√支持细节2:例证:车子玩具让孩子了解真实世界

 

Paragraph 4：自己的观点：广告无所谓好坏，孩子无鉴别能力，重点看父母的引导

In my opinion, there are both desirable and undesirable goods and advertisements. As children are too young to differentiate the good from the bad, it is parents' duty to control the time children spend watching TV commercials and to teach them what is within and what is beyond their need.

 

以上，说了这么多，不如任选一篇，动动手吧。

想要完整素材库的同学，也欢迎来和我多多交流。

最后祝大家考运亨通哦。