托福大作文-媒体广告类范文（四）

题目：
Most advertisements make products much better than they really are.
范文：
　　I strongly agree to the statement that most advertisements makes the products presented much better than they really are, and points below supports my idea.
　　An essential reason concerns the nature of advertising – advertisers, in most cases, would only make products seem better than they really are, not the other way around. Since the ultimate aim of advertising is to persuade people into buying something, and people would natually be attracted by something that is desirable rather than repellent, advertisements are certainly made to display a more attractive image of products. Therefore, customers would first be graviated towards the virtual product that is somewhat dishonestly pictured by advertisers, then desire to own it, and eventually purchase it. In this way, the desire of consumers is satisfied, the purpose of production achieved, and the advertising process completed.
　　But the norm that a “good” product is advertised as a “better” one is often challenged or even reversed – that is, unscrupulous businessmen make use of advertising to sell inferior products, which raises a moral question. For example, my mother was once attracted by a commercial of a encyclopedia which was claimed to be the one and only complete version of several ancient Chinese documents.