To be active and motivated
To be practical and grateful
To be collaborative and mutually beneficial

Culture and Values
Milestones
Headquarters Building

Company profile

Shinyway Education Group was established in 1996 by the Zhejiang Provincial Education Examination Institute and Zhejiang Provincial Education International Exchange Association, which are affiliated with Zhejiang Provincial Education Department, as the main shareholders. Rooted in China, the Shinyway team actively expands high-quality global educational resources. Over the past 29 years, the Group has experienced significant growth, evolving from its origins in Hangzhou to establishing a strong nationwide and international presence.

Today, Shinyway Education employs over 3,000 professionals and operates branches in more than 20 cities across China and around the world. Its diverse business portfolio encompasses international education planning, language training, teacher professional development, youth development, study tours, academic research, and overseas investment.

As a prominent education group with a strong sense of corporate social responsibility, Shinyway actively participates in educational public welfare initiatives, continuously contributing to the community and fulfilling its mission. Committed to enhancing the global competitiveness of Chinese students, Shinyway strives to become a benchmark for high-quality international education in China and beyond.

Culture and Values

VISION

To be the best international education group in China

CORE VALUE

Professionalism and integrity, with a steadfast commitment to client satisfaction
through exceptional service and excellence.

MISSION

To strengthen Chinese student's competitiveness
and leading to become global leader

CULTURE

To be active and motivated
To be practical and grateful
To be collaborative and mutually beneficial

Ms. Ma Yawei

FOUNDER AND CHAIRWOMAN OF THE BOARD

Bachelor of Arts from Zhejiang University

Master of Management from China Europe International
Business School

Vice Chairman of China Study Abroad Industry Association

Deputy Secretary-General of Zhejiang Provincial Education International Exchange Association

Part-time Vice Chairman of Hangzhou Overseas Chinese Federation

Chairwoman’s Speech

Every employee of Shinyway Education Group

Every school

Every enterprise

Must always strive for this goal

To win customer respect and trust with integrity, professionalism and quality service

— Chairwoman of Shinyway Education Group

Milestones

2025
Starting a new journey
Shinyway Test “Tang IELTS Learning Platform” was launched
2024
2023
Shinyway SMARTER AI intelligent learning platform was launched.
Defined the new brand
positioning
“STUDY ABROAD, BRIGHT CAREER AHEAD”
2022
2021
Settled in the new Shinyway intelligent headquarters building
Launched Shinyway Career, connecting Chinese college students (study abroad students) from campus to workplace for the last mile
2020
2019
Opened up teacher training department, established Hangzhou Institute of Educational Discovery, aiming to empower the growth of Chinese teachers.
Entered preschool education, established Chuben Kindergarten
2018
2015
Established Shinyway Arts Education, specializing in art training and study abroad programs
Developed a 360-degree comprehensive study abroad planning service system
2013
2012
Established Shinyway Study Tour, creating “The Walking Classroom”
In 2010, overseas branches were established.
2010
2008
Shinyway Preparatory Center for Overseas Studies (now A+ Academy) established
Started nationalization process
2007
2002
Launched Study Tour programs to the United Kingdom.
Initiated overseas investment business, and established Shinyway Immigration
2001
1998
Launched TOEFL and IELTS training services and established Shinyway Language Experts
Shinyway Education was founded, initiating the study abroad business.
1996

Headquarters Building

Headquarters Building of Shinyway Education (Hangzhou, China)

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